Next stop......ISC East

As I sit (calmly) to write this week’s blog we are all eagerly preparing for next week’s ISC East. It’s been a long year for all of us, that’s for sure, and we’ve traditionally looked at ISC East being held in the late fall of the calendar year as the ‘end of the security year,’ but for 6,700 eager attendees – this is one of the most important week’s of the year. Here’s why:

New Products! 60%+ of the ISC East attendees do not attend any other major security event…and 96% of all ISC East attendees are attending to see new products. This year we’ve launched a physical new product showcase, right in the middle of the show floor, with the Security Industry Association (SIA). Over half of all participating manufacturers have taken advantage of this complimentary opportunity to showcase their new products. They have been launched at ISC West, but over 6,000 people are waiting to see them at ISC East!

Education! We are very proud to have partnered with the Security Industry Association in our development of education at the ISC events; and reaching out to the thought leaders in each of the disciplines to provide the highest level in product and systems training. This year’s ISC East sees the launch of PSA @ ISC; systems integration training developed by the PSA Network; the same education you’ve known and trusted at PSA-Tec. With limited space, we are hosting certified manufacturer training for (3) companies this year – Axis, Dedicated Micros and Redline have all taken advantage of this opportunity and we’ve got more than 500 registrants for each of the training sessions; some reaching over 1,000! We are also working with Security Products magazine to host our IP Technology Advancement Center (IP TAC) theater on the show floor. This theater will showcase the latest in IP technology and applications – and is complimentary to all ISC East attendees

Public Security & Safety Expo! From it’s successful launch at ISC West this spring; we’ve brought the Public Security & Safety Expo (PSS) to ISC East, partnering with the Security Industry Association and Government Security News. With over 50 companies representing the latest in access control, video surveillance and perimeter protection specifically for government, healthcare and education solutions, PSS at ISC East is the first thing you’ll see. We have two complimentary education theaters available in PSS, with content developed by Government Security News, discussing the latest in threats and awareness and the solutions available – and in development – to thwart them.

Special Events! – ISC East kicks off this year on Tuesday night with Government Security News’ Award Dinner, highlighting the best in government security solutions. The evening will culminate with the awarding of the Fred G. Morrone Award to Frances Townsend, the national security leader who served as Chair of the Homeland Security Council in the Bush administration.. Wednesday night is the Tri- Association Dinner, honoring John Murphy with Vector Security and Alan Forman with Altronix. Tickets are still available for both events by following the links above.

As you can see, there is a lot to do at this year’s ISC East. If you haven’t already registered, or have any questions, contact me enichols@reedexpo.com. I hope to see you in New York City next week.

Ed Nichols
Vice President
ISC Events
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