Wednesday, November 4, 2009

ISC East Recap

Lock n' Key



...In a year when success has been measured by how far down or off business has been, and with flat being the new up, this year's ISC East event was the shot in the arm the industry needed going into 2010. Raw attendee numbers have us up slightly in number of show floor attendees (excluding exhibitors), however, we will again audit those numbers and have something official within the next 6 weeks. For a look at what others had to say about the show, please visit these links:

Building on this attendee success, you will be seeing and hearing much more from us as we continue our strategy to rebuild ISC East, continuing our partnerships with industry groups around education, continuing targeted attendee growth relative to growing vertical markets for end-users - government, healthcare, education and retail, and continue to work with our exhibitors to contain exhibit costs and ensure they realize the value of the audience attending ISC East via our Lead Guarantee program and appointment setting initiatives.

I'd like to thank everyone who supported us this year and made ISC East the success that it was. Particularly, I'd like to thank first-year ISC Marketing Director Amie Cangelosi, and her marketing team of Kelly Higgins, Patrick Parnoff, Toni Corvi, Danielle Aposhian, Jenn Terentiuk, and Kaitlyn Martin. In a year when all of us can appreciate the difficulty of growing a piece of the business - in this case our attendance - my hats off to all of them.

Ed Nichols
Vice President
ISC Events
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