Recently, I have broadened my responsibilities to include taking personal ownership of ISC's high-value targeted attendee program. Let me tell you what this is all about. The program is the development of creating a productive and satisfying experience for senior-level security end-users who have not yet experienced the ISC events. Simply put, we want to fulfill the needs of security end-user professionals by offering them the networking, product preview and education that helps them develop both professionally and personally.

My goal is to reach out to about 400 security end-users – which frankly I think we will easily surpass. As I talk to and visit with senior security professionals, I am hearing that their budgets ARE coming back, that projects are moving forward – particularly in health care and retail – and that ISC West continues to be the best opportunity for security professionals to source and compare technologies, products and brands. Of specific interest to date has been video surveillance, access control and greater knowledge for IP. All of these topics are covered at www.iscwest this year at the ISC Premier Educational Series, April 5-7 in Las Vegas.

As I continue to visit with many of you, please stay connected to my travels and follow me here on this blog and on Twitter @iscvp. I will provide updates on who is exhibiting, who is attending and what we are doing in the coming weeks leading up to the show. If you have a question, please feel free to reach out to me directly at enichols@reedexpo.com, or to begin a conversation for the broader group on our LinkedIn group, ISC Events.

Now off to Los Angeles for some meetings…..flying in a middle seat – both ways!! Stayed tuned – I’ll let you know how it goes.